Both of these magazines both have a similar house styles by the use of red and white. However Flavour and Kerrang are completely opposite, in terms of genre. Flavour being RnB and Kerrang being Rock.
On both of these issues the mastheads and coverlines are white which stands out a lot from the backgrounds. But Kerrang uses a more “punk” style to its masthead which looks like its falling apart which appeals to its target audience. Flavour uses a simple sleek serif sans text for its masthead.
Both magazines use puffs and plugs. Flavour uses a lot whilst Kerrang only uses a few. Kerrangs puffs are less attractive by the use of the word “exclusive”. Whilst Flavour only uses “Hottest” and “Win”. These puffs on Flavour get you more attracted due to the fact that you could win something and “Hottest” makes you think that it is the best designers who’s clothes or merchandise are the best and you would look great in it, (better than everyone else).
Both magazines use females on the cover. This could be used as a selling point for men to buy because of the main colour being red. Men are naturally attracted to women and the colour red.
Kerrang uses a portrait close-up of their cover star that the lead article will be about and Flavour uses a full shot of two women for theirs. Flavour would attract men more than women due to the fact men are naturally attracted to women and that the women are not covering a lot of their bodies up.
Kerrangs layout is very busy with a lot cramped into the bottom space of the page with images and large text. Whilst Flavour is widely spread out with no other images other than cover image. Kerrang uses image rather than lots of words to show what’s inside which the less educated might find more appealing.
The typeface used on Flavour is sans serif which creates a more relaxed cover which is not formal. This typeface is used all over the cover for all of the text which works well. However Kerrang uses a display typeface which is the same as its masthead for the “Paramore” text to emphasize that’s it is just as important as the masthead. Other typefaces are used also. There are two which are used; they are serif and sans serif. Using both of the typefaces for text works well because they stand out from one another.
Kerrang uses quite large text and a lot of effects to make it stand out and look more 3D. Flavour just uses basic simple text which is reasonably sized and doesn’t stand out that much.
Flavour does not have a barcode, bur Kerrang does.
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