Alternative Rock Magazine Comparison
Kerrang & BigCheese Magazine
Both:
Target Audience- Rock/Alternative fans. Target Audience are usually young people like teenager’s young adults. This is exposed by the main cover image which always shows young adults who look indie/rock or alternative. Also the younger generation listen to this Genre so mostly young people buy it.
Masthead- White and Black or Red. Big and bold which catches your eye (stands out).
House Style- Red, Black and White for both Magazines.
Kerrang:
Puffs and Plugs- “FREE! Poster special” and “MASSIVE DOWNLOAD TICKET GIVE AWAY!”. The words "FREE" and " MASSIVE" are Puffs because they engage the reader. "FREE" engages you because it costs nothing and everyone wants something for free.
Main Cover line- “Biffy Clyro unfold the puzzle of life…” This shows what is inside the magazine and also refers to an album by the band. Which the target audience will recognise.
Main cover image-
The band featuring the main article in the magazine. Young generation know who Biffy Clyro is so it attracts its target audience. It’s a good selling point because people want to read about Biffy Clyro because they are a popular Alternative Rock band.
Other cover images- Other images of “Lostprophets” and “Funeral for a Friend”. These are images of what is inside the magazine which could be classed as plugs. These two bands are also very popular for this Genre which boosts the sales because people want to read about the best bands at the moment to keep up with the trends.
Typeface- Sans Serif.
Layout- Kerrang has a busy layout with images and text crowded at the bottom of the page. Also the main image has been brought forward to dtand out and to empahasize the band. The masthead has been cut off half way which blocks letters of the masthead. This doesnt matter because of how popular Kerrang actually, so even though you cant see it you know what it is.
BigCheese:
Puffs and Plugs- “30 GREATEST POP-PUNK ANTHEMS” is a Plug because it makes you want to see the greatest thirty anthems, also the list is a plug “Biffy Clyro, 30 Seconds to Mars, Killswitch Engage, Every Time I Die, Dead By Sunrise, In Flames, Bowling For Soup”. This is a plug because it is showing what else is in the magazine.” Greatest” is a puff because the word engages you because Greatest makes you think it is the greatest anthem in the world.
Main Coverline- “Paramore Get the kiss of life” It shows who is inside the magazine and who the lead article is about.
Coverline- “We had to revive the band”. This links to the lead article in the magazine. It makes you want to read about why Paramore had to revive the band.
Typeface- Script, Serif and Display.
Layout- Similar to Kerrang, BigCheese also has the main image infront of the text. But the image does not cover letters so text is still readable. Its also quite busy at the bottom of the page but not with pictures, but with text. The house style is red, black and white but the background is bright vibrant green. Ther band is emphasized because the band is also well known.
Target Audience- Rock/Alternative fans. Target Audience are usually young people like teenager’s young adults. This is exposed by the main cover image which always shows young adults who look indie/rock or alternative. Also the younger generation listen to this Genre so mostly young people buy it.
Masthead- White and Black or Red. Big and bold which catches your eye (stands out).
House Style- Red, Black and White for both Magazines.
Kerrang:
Puffs and Plugs- “FREE! Poster special” and “MASSIVE DOWNLOAD TICKET GIVE AWAY!”. The words "FREE" and " MASSIVE" are Puffs because they engage the reader. "FREE" engages you because it costs nothing and everyone wants something for free.
Main Cover line- “Biffy Clyro unfold the puzzle of life…” This shows what is inside the magazine and also refers to an album by the band. Which the target audience will recognise.
Main cover image-
The band featuring the main article in the magazine. Young generation know who Biffy Clyro is so it attracts its target audience. It’s a good selling point because people want to read about Biffy Clyro because they are a popular Alternative Rock band.
Other cover images- Other images of “Lostprophets” and “Funeral for a Friend”. These are images of what is inside the magazine which could be classed as plugs. These two bands are also very popular for this Genre which boosts the sales because people want to read about the best bands at the moment to keep up with the trends.
Typeface- Sans Serif.
Layout- Kerrang has a busy layout with images and text crowded at the bottom of the page. Also the main image has been brought forward to dtand out and to empahasize the band. The masthead has been cut off half way which blocks letters of the masthead. This doesnt matter because of how popular Kerrang actually, so even though you cant see it you know what it is.
BigCheese:
Puffs and Plugs- “30 GREATEST POP-PUNK ANTHEMS” is a Plug because it makes you want to see the greatest thirty anthems, also the list is a plug “Biffy Clyro, 30 Seconds to Mars, Killswitch Engage, Every Time I Die, Dead By Sunrise, In Flames, Bowling For Soup”. This is a plug because it is showing what else is in the magazine.” Greatest” is a puff because the word engages you because Greatest makes you think it is the greatest anthem in the world.
Main Coverline- “Paramore Get the kiss of life” It shows who is inside the magazine and who the lead article is about.
Coverline- “We had to revive the band”. This links to the lead article in the magazine. It makes you want to read about why Paramore had to revive the band.
Typeface- Script, Serif and Display.
Layout- Similar to Kerrang, BigCheese also has the main image infront of the text. But the image does not cover letters so text is still readable. Its also quite busy at the bottom of the page but not with pictures, but with text. The house style is red, black and white but the background is bright vibrant green. Ther band is emphasized because the band is also well known.
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