Target Audience - The consumer of which a particular product is aimed. Etc, Age, Gender, Sexuality, ethnicity and demographics.
Genre - The type of media product which is identified by the codes & conventions E.G. Comedy, Horror, Action and Romance.
Conventions - Characteristics in a given genre like blood in a horror film.
Code - The way in which we transfer the meaning to the audience without words. Etc, Make up and Lighting.
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